Digiday
2 months agoPublic health
Michelle Freyre, Presidente Global de Clinique: La relevancia de la marca es clave para "abrirse camino y alcanzar el exito"
The viral success of Clinique's Black Honey lipstick on TikTok showcased the potential for unexpected gains and the need for constant marketing attention.
Clinique adapted to the viral success by focusing on reaching younger consumers, expanding product lines, and enhancing scientific research collaborations. [ more ]