How Brands Find Customers in New Markets
Briefly

Swiss shoemaker Daniel Bucheli opened his first store in the US last year knowing it would take months - if not years - to establish his brand there.It's not that his decade-old, Zurich-based label, Le Majordome, isn't cool.In addition to selling traditional monk strap oxfords and two-tone galosh boots, the brand will create custom shoes in practically any style customers can dream up.
Read at The Business of Fashion
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