The advertising industry is navigating a complex multi-ID landscape where brands require a robust identity management solution for effective data usage and marketing.
Brands need an identity spine that allows for total data interoperability, enabling them to build premium audiences and measure their cross-channel marketing efforts.
Establishing a successful identity spine involves overcoming common roadblocks and understanding the importance of control and interoperability in the data-driven marketing landscape.
Not all brands will leverage the full capabilities of an identity spine, indicating the importance of customized solutions tailored to specific marketing needs.
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