How brands are building consumer trust on YouTube
Briefly

Cenk Bulbul, director of marketing, Global YouTube Shopping Consumers worldwide search YouTube for help with the products they purchase - from assembling furniture to advice when choosing the right products - often in the form of how-to and explainer videos.People also rely on YouTube for guidance and information during every part of their shopping journey, whether they're watching unboxing videos, seeking product reviews or learning more about their purchases after buying.
Read at Digiday
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