Alfio Sciacca noted the impact of a TikTok video by Keith Lee, revealing, "I saw that video. So, right away, I was freaking out, came to the restaurant. My DoorDash was off the hook." Lee's content drove unprecedented customer traffic to Sciacca's restaurant, highlighting the profound effectiveness of viral marketing on small businesses.
Sciacca shared the long-lasting effects of viral marketing, stating, "After Lee's visit, Amici sold out every day for a month. Two months later, despite a slight decrease in business, the restaurant is still feeling the impact of the viral video.” This emphasizes the sustained benefit a single successful content piece can have.
Renee Koontz explained the flexibility needed in influencer marketing, stating, "It really just depends on what the company or the restaurant has for a budget. But, I do try to be flexible because I do want to work with people who need the social media exposure." This illustrates the evolving nature of marketing partnerships.
Owner Kevin Yu from 2D restaurants admitted, "That's a question we're still really exploring ourselves in the restaurant of how to create a business model, a product and of a channel of marketing future to attract repeat customers.” This reflects the ongoing struggles small businesses face in sustaining growth.
Collection
[
|
...
]