How Avon's new CMO plans to modernize the 137-year-old beauty brand
Briefly

from The Drum10 months ago
Avon's purpose is to empower women and provide earning opportunities for financial independence.
The Drumhttps://www.thedrum.com/news/2024/04/03/how-avon-s-new-cmo-plans-modernize-the-137-year-old-beauty-brand
Chief Marketing Officer Özlem Çitçi is focused on promoting the purposeful and iconic nature of Avon's products.
The Drumhttps://www.thedrum.com/news/2024/04/03/how-avon-s-new-cmo-plans-modernize-the-137-year-old-beauty-brand
Read at The Drum
#avon #brand-transformation #marketing-strategy #beauty-industry
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