How are agencies making their creative and strategic awards work in their favor?
Briefly

Winning a prestigious award, such as our recent Gold at The Drum Awards for PR in the Entertainment category, is always a proud moment for us as an agency. It validates our expertise, builds credibility, and sets us apart in a competitive market. We leverage awards as a key part of our marketing and business strategy in various ways. Sharing the win with clients reinforces their choice to work with us - after all, everyone wants to partner with a winner! We amplify wins on social media, particularly LinkedIn, and add them to our credentials deck and website to position ourselves as industry leaders, all of which helps to attract both new business and top talent. Internally, these accolades boost morale, inspire the team, and make sure that people feel their hard work is appreciated. Awards are not just recognition - they're a strategic asset that strengthens relationships, drives business development, and cultivates a winning team culture.
We pursue awards that highlight our excellence in creativity, marketing and technology, AI capabilities, top talent, and distinctiveness from competitors. For work-related awards, we collaborate with clients to select our best projects that showcase our collective success. This not only allows us to share our achievements but also fortifies our relationships with clients, demonstrating our commitment to delivering exceptional results. We know that accolades can differentiate us in a crowded marketplace and assist in attracting new talent who appreciate innovation and success.
Read at The Drum
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