"We wanted to make sure that with rebranding our tone and our creative rebranding, our brand media strategy followed, and I thought was very pivotal during the rebrand to understand how to test some of these new channels."
"You're presenting to a C-suite, and you're seeing that these creatives aren't driving the response rates, so you really have to say, 'We understand that, but it's helping us with awareness of the brand.'"
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