How an operating system enabled retailers to build successful, scalable media networks
Briefly

"Digital advertising is broken. For years, it has been a fragmented space where complexity and commoditization mean publishers don't get the revenue they deserve and brands and agencies struggle to achieve sufficient return on their investment."
"Our work with retailers and publishers has resulted in a smarter, cleaner ad world that's transparent, fair, highly efficient and actually profitable. It's a market in which both buyers and sellers win and consumers get a better internet."
"Our objectives are focused on addressing the key operational pain points that retailers face when trying to stand-up and scale a media network."
"Our approach, refined through years of work with digital publishers, focuses on unifying Sales, Ad Ops, and Finance into a single platform."
Read at The Drum
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