The partnership between Jellyfish and Swarovski aimed to elevate the brand and secure a 5% year-over-year increase in search revenue through integrated search strategies.
They focused on connecting PPC and SEO efforts to effectively answer search queries and convert users via optimized landing environments, promoting relevancy throughout the search journey.
By implementing the One Search strategy, Jellyfish and Swarovski fostered collaboration between teams, enhancing search performance through united technology, talent enhancement, and streamlined processes.
The ambitious integration not only addressed economic uncertainties but also transformed how Swarovski engaged with consumers through a cohesive digital marketing approach.
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