Over the last three years, Amazon Ads saw robust year-over-year growth, becoming the brand's 2nd-most profitable vertical. They tackled the challenge of reaching small business owners with a 'customer-centric' mindset.
To break through to small business owners, Amazon Ads launched a campaign platform 'Ads that work as hard as you do.' They aimed to convince, convert, and inspire these entrepreneurs by offering partnership and efficacy.
The campaign focused on speaking the language of small business owners, honoring their hard work, and emphasizing a promise to cater to their exact customer needs.
Amazon Ads utilized a visual metaphor across various channels, including film, static display, and social media, to convey the message of matching small business owners' hard work every step of the way.
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