Amazon Prime Video's advertising business has achieved significant growth in its first year, surpassing streaming competitors by refining its pitch to advertisers. Initially focused on content quality, Amazon now emphasizes measurement capabilities and competitive pricing, leading to increased ad spending from brands. Reports indicate an eightfold growth in advertising expenditure from Q1 to Q4 2024. Media buyers claim their clients are shifting budget allocations to Amazon Prime ads, drawing parallels to investments made in platforms like Netflix, demonstrating a robust confidence in Amazon's advertising strategy.
Since the launch of its ad-supported tier, Amazon Prime Video has quickly become a significant player in the advertising market, outpacing its rivals and capturing major media budgets.
Relying on its competitive CPMs and strength in measurement capabilities, Amazon has effectively attracted advertising investments that align with those seen on more established platforms like Netflix.
Media buyers note an eightfold increase in ad spending on Amazon from Q1 to Q4 2024, indicating strong growth in advertiser confidence and platform viability.
Advertisers are committing substantial budget portions to Amazon Prime ads, with estimates ranging from 10-30%, which is on par with advertising investments in Netflix.
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