How AI is shaping the future of ecommerce advertising | MarTech
Briefly

The State of Digital Customer Experience Report found companies prioritizing customer experience saw 23% surge in new customer growth, 18% rise in lead generation, 17% increase in referral rates, 12% more repeat business, and 9% rise in profit per customer.
AI-powered solutions enhance customer experience by personalizing ads at scale, leveraging customer behaviors and trends to improve ad performance, drive sales, increase gross merchandising value (GMV), and return on ad spend (ROAS).
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