Ethos could be one of two things: a social media experiment or commentary on how easy it is to fool people with AI.
While Ethos’s Instagram has nearly 74,000 followers, it’s basically a collection of AI-generated images of fantastical food with no actual product.
Content generated by AI is making inroads in the actual food industry, producing images of bizarre dishes and fictitious menus for ghost kitchen restaurants.
Most things on the Ethos Instagram look realistic, and many comments come from people wanting to try the food, despite knowing it’s all fake.
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