For decades, online advertising has relied upon a consistent, ubiquitous identifier: the cookie. Yet the cookie's days are waning... it's clear that the world has entered a post-cookie era. Brands must use multiple tools and tactics to find and understand their customers.
Advertising still largely relies on cookies, but the open market is a multi-ID space... Currently, 78% of digital advertising still involves cookies, highlighting their ongoing significance even as the industry evolves.
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