How a TikTok Ban Could Impact Entertainment Marketing
Briefly

This past weekend, the hot new Netflix drama 'Baby Reindeer' trended on TikTok, sparking discussions on the real story and Richard Gadd's stalker issue.
TikTok's potential ban raises concerns on where 'Baby Reindeer' fans will shift, leaving a significant gap in marketing, as it's irreplaceable, says publicist Jane Owen.
Read at TheWrap
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