For lifestyle content creator Stef Anderson, the app has played a crucial role in helping set up local meetups to make new friends that began when she moved to San Francisco in 2022. In the past two years, the 28-year-old has gained the bulk of her 35,000 followers for her videos on living in the city and what she loves most about it. Her presence on the app has 'completely changed' her life, allowing her to travel and build brand partnerships...
'There's going to be a huge push where people are going to go back to Instagram, and YouTube shorts are going to be huge,' said local fashion and food influencer Kat Ensign, whose ultimate goal is to grow her presence on Instagram, her main social media platform. Although there are some 'huge benefits as a content creator' with TikTok, like its tools and analytics, it's 'otherwise not a huge money maker for me,' Ensign said.
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