"Scaling a business is difficult. The bigger you get, the harder it becomes. In the early days, our learnings were all around manufacturing and logistics and made plenty of mistakes along the way. We continue to learn every day with a 'can do' attitude and willingness to win."
"The driving force behind the brand's explosion in momentum was a 'Shoey' for none other than The Great White Shark, himself. Greg Norman's viral moment supercharged Hard FIZZ's growth, generating more than $1 million in bottle shop sales."
"Come 2025, the hyper-colour beverage brand will launch a swathe of new flavours in the RTD category alongside some new 'expressions' that will bring continued growth in our market and even open the door for opportunities elsewhere."
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