Hanna Goefft: Hands down, I would not be where I am right now as a full-time content creator without TikTok. From my own career journey, I gained a lot of career-related job-search-strategy knowledge that seemed like common sense to me. But from talking with my friends, I started to see that it wasn't. I saw an opportunity to start sharing this base of knowledge that I had a great handle on, so I posted my first TikTok. My videos got so much traction and I realized there is a real appetite for this kind of career advice content. In 2024, I left my corporate career to pursue this full-time.
Courtney Johnson: I had worked at a bunch of marketing agencies building brands for other people, and I realized it was time to start building my personal brand. So I started posting consistently about marketing and career first on LinkedIn and then TikTok, and everything has taken off over the past few years. TikTok is my biggest platform, and not only has it allowed me to engage with an audience about marketing strategies, but it has fundamentally changed my career path for the better.
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