Understanding recent holiday shopping insights can empower companies to make data-driven decisions. After all, consumer feedback allows businesses to optimize marketing strategies, improve customer service, and manage inventory more effectively.
Holiday shopping trends might have consumers in stores looking for gifts early this autumn. Still, spending is only projected to go up.
The survey noted a significant drop in holiday shopping closer to the holidays, with increases in other sales periods. Shoppers are planning and budgeting for purchases, taking advantage of sales.
Early shopping patterns indicate that 60% of shoppers start their holiday shopping in November or even as early as October, making December less popular for shopping.
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