Hobbies and interests achieved a higher clickthrough rate (CTR) of 1.9% on Meta, outperforming arts, entertainment, and automotive sectors, both at 1.2%.
Meta's global ad revenues are projected to rise by 14.9% to $183.80 billion in 2025, indicating robust growth in digital advertising.
With a growing share of 23.1% in worldwide digital ad spend for 2025, Meta continues to strengthen its position in the advertising market.
The insights from this data allow marketers to benchmark their ad performance on Meta and help publishers convey realistic CTR expectations to advertisers.
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