"Great dates is our core metric. Getting people off the app and out is really a huge point of differentiation for us in a category where engagement is often a metric that people care about - we don't care about engagement."
"Hinge is the number one or number two dating app in all the markets where it exists and the only growing dating app right now in the category."
"'Designed to be Deleted' is not just positioning or marketing language; it's actually a guiding philosophy for how we build the app and how we orient the brand around the app."
According to the second quarter results of Match Group, the owner of both Tinder and Hinge, the number of paying Tinder users declined 8% year-on-year compared with Hinge's 24% increase in subscribers.
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