Amazon's new Retail Ad Service aims to empower smaller businesses with access to retail media ad tech tools, facilitating their entry into the lucrative $54.85 billion sector.
"Their infrastructure is known for scalability, precise data and seamless ad format integration, so it'll appeal to retailers-especially those without their own ad tech-while shaking things up for providers like Criteo and CitrusAd," said Danilo Alvares.
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