The US presidential election is an opportune moment for publishers to gain new followers, particularly young people, as TikTok is a go-to platform for news creators and candidates looking to reach young voters through memes and viral content.
While the Daily Mail is considered a right-leaning publisher, the team's head of social Phil Harvey stressed that the website editorial is very separate from its TikTok presence. Our strategy on TikTok [for the election] is not to preach or campaign, we're here to bring the news to the masses.
Collection
[
|
...
]