"We say at L'Oreal that we like to move at the speed of culture. So, how do we move at the speed of culture? By tying into a property that just defines culture," Feinstein said.
"For us, not only being fans of Please Don't Destroy, it created an environment that was somewhat established, so we wouldn't be starting from scratch," Marsey said.
"And we're willing to be the butt of the joke," Feinstein acknowledged when discussing Maybelline's partnership with SNL.
"Both brands have a common value of being agile and adapting," said Kari Marshall, vp, media, T-Mobile, regarding their collaboration with SNL.
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