TikTok holds a dominant position in the short-form video segment of social media, with users allocating 55% of their app time to its content. In contrast, Instagram and YouTube Shorts lag far behind, with 37% and 26% of user time, respectively. As TikTok faces uncertainties regarding potential bans, competitors like Snapchat and Meta are pouring resources into enhancing their own short-form video features and marketing strategies to lure away TikTok's significant user base of 170 million in the U.S. These shifts indicate a highly competitive landscape as social platforms adapt to changing user preferences.
"TikTok is the clear leader among short-form video apps, and its success has prompted other social leaders to add their own short-form video features."
"As TikTok's future remains uncertain following President Donald Trump's attempt to delay the app's U.S. ban, rival platforms have been busy trying to attract TikTok's 170 million users with bumps in ad spend and new features."
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