The Super Bowl is renowned for its massive viewership, with 100 million expected for Super Bowl 2025. This year, ad slots have surged in price, reaching $8 million for a 30-second spot. The demand for ad slots outpaced expectations, leading Fox to resell some spots at even higher prices after contractual withdrawals. This significant increase in ad costs reflects a 88% rise since a decade ago and a staggering over 20,000% from the first game's ad prices in 1967. Brands are already teasing their creative content for the event, signaling strong competition for viewer attention.
"What was unique to this Super Bowl, or this marketplace, was we had a lot more people that weren't in the game at all, all of a sudden be like, no, no, I have to get in the game."
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