"With it being so different across the board, it's really hard for [people], especially marketers who aren't looking at this stuff day to day... to keep up with it and make sense of it all," said Leah Sallen, of media at VML digital agency. This sentiment underscores the industry's struggle with measurement standardization, as each retail media network operates with its own metrics. Marketers crave a unified approach that simplifies their analysis and decision-making processes in an increasingly complex landscape.
"The retail media boom in 2024 highlights the urgency for standardizing measurement across the multitude of networks. With more than 200 networks featuring varying metrics, the need for a common reporting language has never been greater, ensuring marketers can effectively gauge their ad spends." This reflects the overarching challenge in today's retail media ecosystem, where clarity and uniformity in performance metrics can foster better marketing strategies.
#retail-media-networks #measurement-standardization #marketing-insights #data-reporting #advertising-trends
Collection
[
|
...
]