Helena Rubinstein's story is examined by Harvard Business School professor Geoff Jones, illustrating her role as a pioneer in the beauty industry. Defying gender and cultural norms, Rubinstein built a billion-dollar cosmetics brand and established global beauty standards. Jones' case study reveals her extraordinary journey as she traversed from Europe to Australia and the United States, emphasizing her impact on perceptions of beauty and the importance of globalization in the 20th century, while resonating with contemporary business lessons.
Helena Rubinstein defied gender and cultural expectations to pioneer the modern beauty industry, making a lasting impact on global beauty standards.
Geoffrey Jones' case study on Helena Rubinstein illustrates how her life story embodies the impact of globalization on beauty standards.
As a remarkable entrepreneur, Rubinstein moved across continents, showing how her experiences shaped her influence on the evolving perception of beauty.
Jones emphasizes that the lessons from Rubinstein's era remain relevant today, highlighting the persistence of certain business challenges throughout history.
Collection
[
|
...
]