"Veritonic shares our passion for providing trusted, transparent, and actionable insights that are not only fueling successful campaigns and increases in ROI, but the growth of the global digital audio & CTV landscape as a whole," said Shanil Chande, Commercial & Partnership Director, UK & International at Hawk.
"Partnering with Hawk to integrate our Audio & CTV Attribution solution is a significant step forward in advancing the transparency and effectiveness of AV advertising," said Damian Scragg, GM of International Veritonic.
"We're excited to empower Hawk's users with the deep insights and actionable data they need to optimize their campaigns and maximize ROI. This collaboration underscores our commitment to driving innovation and value in the global audio and video advertising ecosystem."
"Hawk will use Veritonic's attribution solution to enable its users to understand the impact and prove the value and ROI of their audio & CTV advertising instruments, providing a comprehensive view of all of the actions that listeners took across all devices after hearing or seeing their ad."
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