Aaliyah Arnold, the 20-year-old founder of BossUp Cosmetics, sold a mystery box worth $101.96 for $51 during a TikTok Live event, generating $70,000 in sales.
TikTok Live shopping combines mobile commerce convenience with limited-time deals using interactive entertainment, engaging viewers while driving significant sales for small businesses.
With TikTok Shop launched in the U.S., brands leverage livestreaming for both product unveilings and real-time customer engagement, showcasing a new era of online retail.
Small-business owners, celebrities, and retailers use TikTok’s livestreaming features, reaching audiences instantly while taking advantage of the platform’s interactive nature to drive sales.
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