We've built two incredible businesses, one leading the charge in digital advertising and the other in sports sponsorship measurement, so it's an absolute no-brainer to combine our expertise and offer brands something truly unparalleled.
This joint solution allows brands to deliver relevant ads to extend the value of their sponsorship via surrounding media opportunities, increasing reach, share of voice, and overall effectiveness.
For brands engaging in sports sponsorships, there's nothing else on the market that delivers this kind of comprehensive solution to engage with consumers and measure impact like never before.
The GumGum Platform combines context, attention, and creative data solutions to provide deep insights that help consumers connect with brands - in this case, outside of the sports stadium.
#digital-advertising #sports-marketing #sponsorship-measurement #gumgum-platform #consumer-engagement
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