Growth at what cost: The world's 100 most valuable brands have missed out on $3.5 trillion of value creation since 2000, reveals Interbrand's Best Global Brands Report

from The Berkshire Eagle 4 months ago

Ferrari and YouTube have seen significant brand value increases, highlighting how sustained investment in brand strategy can lead to impressive growth over time.
The Berkshire Eaglehttps://www.berkshireeagle.com/online_features/press_releases/growth-at-what-cost-the-worlds-100-most-valuable-brands-have-missed-out-on-3/article_c2209dfe-fa0b-588c-b7b5-d1caff870763.html

Gonzalo Brujó emphasized that had brands been managed as strategic growth assets, the cumulative value could reach up to $6.9T, showcasing the vast potential.
The Berkshire Eaglehttps://www.berkshireeagle.com/online_features/press_releases/growth-at-what-cost-the-worlds-100-most-valuable-brands-have-missed-out-on-3/article_c2209dfe-fa0b-588c-b7b5-d1caff870763.html

Greg Silverman noted that Apple's focus on long-term trust over immediate revenue gains has strengthened its stock performance, signaling a positive outlook for future rankings.
The Berkshire Eaglehttps://www.berkshireeagle.com/online_features/press_releases/growth-at-what-cost-the-worlds-100-most-valuable-brands-have-missed-out-on-3/article_c2209dfe-fa0b-588c-b7b5-d1caff870763.html

Interbrand's study shows that while performance marketing offers short-term gains, neglecting brand investment can lead to substantial missed opportunities, totaling $200B this year.
The Berkshire Eaglehttps://www.berkshireeagle.com/online_features/press_releases/growth-at-what-cost-the-worlds-100-most-valuable-brands-have-missed-out-on-3/article_c2209dfe-fa0b-588c-b7b5-d1caff870763.html

Read at The Berkshire Eagle

#brand-investment #performance-marketing #interbrand #global-brands #brand-value

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