"Doubling spend in women's sports within a matter of months marks a significant milestone for our company and the industry alike," said Matt Sweeney, chief investment officer of GroupM US, in a statement.
"This surge of momentum reflects more than a passing trend - it's a full-fledged movement," emphasizing the increasing commitment of companies to invest in women's sports.
"As a health-driven food company, we are looking for dynamic ways to connect with consumers when nutrition and fitness are top of mind - women's sports is a hugely influential vehicle for those topics," stated Linda Bethea, CMO of Danone North America.
More than 20 different brands took part in the effort, GroupM said Tuesday, expanding investment strategies to "prioritize and monetize women's sports."
Collection
[
|
...
]