Starting November 21, Google Local Services Ads will only appear if linked to a verified Google Business Profile, impacting visibility for many small businesses.
These ads directly connect businesses with local customers, appearing at the top of searches, and studies reveal they are highly effective for sales conversion.
Verification through the Google Business Profile deters lead generation hijacking by ensuring legitimacy, which is essential to maintain trust in the Local Services Ads.
This change aims to enhance consistency and security, adding a layer of verification to protect against spamming and fraudulent businesses in the advertising space.
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