"We've provisionally found that Google is using its market power to hinder competition when it comes to the ads people see on websites," said Juliette Enser, CMA's interim executive director of enforcement.
The CMA reported that their findings could lead to a fine worth billions of dollars or an order to change Google's behavior, emphasizing the serious implications of their investigation.
In response, Google asserted, "Google remains committed to creating value for our publisher and advertiser partners in this highly competitive sector." This statement highlights Google’s defense against the accusations.
The investigation by the U.K.’s Competition and Markets Authority took two years, which reflects the complexity and significance of allegations regarding Google’s practices in the ad tech market.
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