46% of 18-24 year-olds start their information quests by searching on Google, compared to 58% of 25-39 year-olds. 21% of the younger age group start on TikTok, while 5% start on YouTube, indicating a shift in search behavior among different age demographics.
Social media platforms have evolved into information sources, with users seeking authentic answers. Younger generations like Gen Z are digital natives who increasingly turn to social media for information over traditional search engines like Google.
Google continues to enhance its search experience with AI tools like Search Generative Experience and features highlighting results from forum websites. Younger users, aged 18-24, have shown high satisfaction levels with these new search functionalities.
Google acknowledges the diverse sources of information access and focuses on providing high-quality, reliable information with diverse perspectives through its search engine. The company aims to adapt to the changing landscape of information consumption preferences.
[
add
]
[
|
|
...
]