Google’s new AI tools are designed to empower advertisers with greater control over campaigns, enhancing global outreach and optimizing ad performance through innovative features.
The ‘conversational experience’ for search campaigns allows advertisers to easily generate relevant content in multiple languages, reflecting the platform's user-centric evolution.
Performance Max has been upgraded to process multiple reference images along with written prompts, allowing for tailored AI-generated imagery that meets specific branding needs.
New streamlined reporting options will enable advertisers to gain insights into individual assets, facilitating targeted improvements and maximizing the overall effectiveness of their campaigns.
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