Several years ago, Google introduced Career Certificates to equip learners for entry-level roles within six months. The latest addition focuses on Digital Marketing & E-Commerce, which incorporates AI training to improve marketing strategies and e-commerce functions. Offered on Coursera, the program comprises seven courses, providing over 190 hours of instruction. Students will gain practical experience through real-world scenarios, learning to utilize digital marketing tools such as Google Ads and HubSpot to develop effective marketing strategies and enhance customer engagement.
The Digital Marketing & E-Commerce Professional Certificate includes seven courses designed to enable students to develop digital marketing strategies, attract and engage customers through various channels, and analyze performance.
This program incorporates over 190 hours of instruction, simulating real-world digital marketing scenarios to ensure learners are equipped for workplace success.
Students will learn to use essential tools like Google Ads, Hootsuite, and Mailchimp, focusing also on contemporary AI topics to enhance marketing strategies.
Google’s Career Certificates aim to prepare learners for entry-level roles in less than six months, targeting today's job market demands.
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