The new Google TV homescreen section introduces a multi-purpose design allowing for various content types, including showcasing features and advertising new games.
Currently, the homescreen displays a full-width banner ad for 'Indiana Jones and the Great Circle,' featuring a game description, YouTube gameplay link, and QR code.
This new ad format combines three promotional strategies within the same campaign—traditionally there have only been sponsored content through the 'For You' slider.
Google is actively surveying users about the homescreen ad quantity, responding to concerns about its already heavy ad load alongside the introduction of giant QR codes.
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