Google's revamp of its shopping service reflects a shift towards a more personalized and granular e-commerce experience, akin to platforms like TikTok.
The change involves a new feed that will showcase products tailored to users’ interests, drawing from algorithms similar to those used by social media.
In a bid to enhance user experience, AI-generated text will accompany products, providing tips and recommendations within the shopping feed.
As Google moves to enhance its e-commerce strategy, TikTok is successfully scaling its shopping model in regions like Southeast Asia, demonstrating the potential of social shopping.
[
Collection
]
[
|
...
]