Google's expansion of its "Abusing the ad network" policy directly disallows ads linking to penalized websites, promoting a focus on maintaining site quality for PPC performance.
The policy targets deceptive practices that attempt to siphon traffic to problematic sites, linking the health of organic search performance with the viability of paid advertising campaigns.
PPC and SEO managers now bear greater responsibility as manual actions can disapprove ads, making it imperative to monitor Google Search Console for potential issues.
This update reinforces Google's strategy of maintaining a high-integrity digital ecosystem, urging advertisers to adopt sustainable marketing practices rather than seeking quick fixes.
Collection
[
|
...
]