Google testing tools to provide more personalized shopping experiences | MarTech
Briefly

For instance, when users search for specific apparel like shoes, they'll find the Style Recommendations section. Here, they can offer ratings with thumbs up or thumbs down, or swipe right or left to get personalized results.
U.S. shoppers can now personalize their shopping experience by selecting preferred brands. Once chosen, options from these brands will appear instantly.
Read at MarTech
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