Performance Max will now compete on the same level as Standard Shopping campaigns in ad auctions, with the highest Ad Rank determining which ad serves.
This update brings more flexibility and requires advertisers to fine-tune their strategies for better performance during crucial sales periods, especially holidays.
Google expects the recent changes to have a 'neutral or positive impact on performance at the account level', indicating potential advantages for advertisers.
Advertisers are urged to adjust budgets and follow Performance Max campaign fundamentals to maximize success amidst these changes.
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