Google added offsite retail media capabilities to Search Ads 360 to help retailers and brands sell more products together by combining unique retailer audiences with Google AI.
Improved reporting allows for measuring the success of 'campaigns with accurate, closed-loop reporting at the brand, campaign or stock-keeping unit (SKU) level,' Google wrote.
#google-search-ads-360 #offsite-retail-media #advertising-technology #digital-marketing #campaign-management
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