As Google launches the Pixel 9 series, it clarifies that Team Pixel is an influencer marketing program, expecting influencers to prioritize Pixel over competitors.
Google's recent directive to Team Pixel influencers emphasizes the need to feature Pixel devices exclusively, reflecting a shift towards a more controlled marketing approach.
Historically, Team Pixel allowed influencers more freedom with no signed contracts, treating it like a review program, but now it demands stronger brand allegiance.
The updated guidelines for Team Pixel influencers indicate Google is tightening its marketing strategy, requiring clear disclosure of brand relationships in line with modern marketing norms.
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