Google introduced an 'ad strength' meter in 2018 as an indicator of whether ad creative is expected to perform well.
The ad strength meter could be a powerful forcing function for advertisers to adopt Google's campaign preferences.
Retail media networks are copying the TV upfront playbook, as seen with Home Depot's 'InFront' showcasing Orange Apron Media.
Home Depot's 'retail media upfront' included a TV ad strategy and a partnership with Univision for streaming inventory.
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