Media industryfromVariety2 months agoWPP Erases 'GroupM,' One of Madison Avenue's Most Influential NamesNBCUniversal, Disney, and Paramount no longer negotiate with GroupM, now replaced by WPP Media.WPP Media emphasizes data and relevancy in advertising strategies.
Media industryfromBusiness Insider3 months agoI have 5 clear takeaways about the state of the TV business after a week of ad sales parties and presentationsThe media industry is adapting to changes, focusing on sports and tech innovations to attract advertisers despite economic uncertainties.
fromDigiday3 months agoThe Upfronts got a taste of the creator economy"There's a forced humility from the networks and streamers that wasn't there before," said Becky Owen, global CMO at influencer marketing agency Billion Dollar Boy.Media industry
Media industryfromBusiness Insider3 months agoTV's big week is coming, and everyone wants a piece of YouTubeYouTube's rising popularity among advertisers highlights its flexibility and dominance over traditional media in the current economic climate.