fromVariety2 months agoMedia industryWPP Erases 'GroupM,' One of Madison Avenue's Most Influential NamesNBCUniversal, Disney, and Paramount no longer negotiate with GroupM, now replaced by WPP Media.WPP Media emphasizes data and relevancy in advertising strategies.
Marketing techfromForbes5 months agoWhy We're Headed To An Upfront Revolution, Starring CreatorsThe advertising industry is shifting towards creator content in response to declining linear TV viewership.
fromVariety2 months agoMedia industryWPP Erases 'GroupM,' One of Madison Avenue's Most Influential Names
Marketing techfromForbes5 months agoWhy We're Headed To An Upfront Revolution, Starring CreatorsThe advertising industry is shifting towards creator content in response to declining linear TV viewership.
Media industryfromBusiness Insider2 months agoI have 5 clear takeaways about the state of the TV business after a week of ad sales parties and presentationsThe media industry is adapting to changes, focusing on sports and tech innovations to attract advertisers despite economic uncertainties.
fromDigiday2 months agoThe Upfronts got a taste of the creator economy"There's a forced humility from the networks and streamers that wasn't there before," said Becky Owen, global CMO at influencer marketing agency Billion Dollar Boy.Media industry
Media industryfromBusiness Insider2 months agoTV's big week is coming, and everyone wants a piece of YouTubeYouTube's rising popularity among advertisers highlights its flexibility and dominance over traditional media in the current economic climate.
