Marketing techfromForbes3 months agoWhy We're Headed To An Upfront Revolution, Starring CreatorsThe advertising industry is shifting towards creator content in response to declining linear TV viewership.
Media industryfromBusiness Insider1 month agoTV's big week is coming, and everyone wants a piece of YouTubeYouTube's rising popularity among advertisers highlights its flexibility and dominance over traditional media in the current economic climate.
Media industryfromBusiness Insider3 weeks agoI have 5 clear takeaways about the state of the TV business after a week of ad sales parties and presentationsThe media industry is adapting to changes, focusing on sports and tech innovations to attract advertisers despite economic uncertainties.
fromVariety1 week agoMedia industryWPP Erases 'GroupM,' One of Madison Avenue's Most Influential Names
Marketing techfromForbes3 months agoWhy We're Headed To An Upfront Revolution, Starring CreatorsThe advertising industry is shifting towards creator content in response to declining linear TV viewership.
Media industryfromBusiness Insider1 month agoTV's big week is coming, and everyone wants a piece of YouTubeYouTube's rising popularity among advertisers highlights its flexibility and dominance over traditional media in the current economic climate.
Media industryfromBusiness Insider3 weeks agoI have 5 clear takeaways about the state of the TV business after a week of ad sales parties and presentationsThe media industry is adapting to changes, focusing on sports and tech innovations to attract advertisers despite economic uncertainties.
fromVariety1 week agoMedia industryWPP Erases 'GroupM,' One of Madison Avenue's Most Influential Names
Media industryfromDigiday3 weeks agoThe Upfronts got a taste of the creator economyCreators are gradually becoming central to the TV and streaming upfront marketplace, reflecting their rising influence in media.
