Britain's Competition and Markets Authority stated that Google shows a preference for its own services, negatively impacting online publishers and advertisers in the digital ad market.
CMA's Juliette Enser highlighted that Google's market power is being used to hinder competition, directly affecting the ads consumers see on websites across the U.K.
Despite facing criticism, Google contends that it is committed to supporting its partners within the digital ad space, disputing the allegations of anti-competitive behavior.
The CMA's findings, stemming from a two-year investigation, may lead to substantial fines or mandates for Google to alter its business practices in the U.K.
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