Google almost cut ad exchange fees ahead of antitrust crackdown
Briefly

"Eight years ago, Google debated slashing the fees for its advertising exchange - the highest in the industry - after websites developed a way to boost online ad revenue while bypassing the company's tools."
"The Justice Department and state attorneys general say that Google's dominance in the industry has allowed it to overcharge customers, estimating the company keeps between $36 and $37 out of $100 that marketers spend for display ads."
Read at The Seattle Times
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